Sorry David Letterman and Jay Leno: Super Bowl viewers liked Betty White Snickers ad best, states poll

By Jacob Osterhout
DAILY NEWS STAFF WRITER

Originally Published:Monday, February 8th 2010, 3:29 PM
Updated: Monday, February 8th 2010, 3:42 PM

The New Orleans Saints might have won the game, but Betty White won the Super Bowl.

According to the USA Today Ad Meter, which gauges public reaction, the Snickers commercial featuring the 88-year-old actress playing football was the most popular advertisement during the Super Bowl.

In the ad, a guy having a bad touch-football game plays like the former Golden Girl – and is played by her in the commercial – until he eats a Snickers bar, which transforms him back into his normal pigskin-loving self.

At the end of the spot, an announcer says, “You’re not you when you are hungry,” before the quarterback turns into another famous octogenarian, Abe Vigoda, and takes a hard hit.

Ads for Doritos, Bud Light, Budweiser and Coca-Cola rounded out the top five Super Bowl commercials among viewers, according to the Ad Meter.

Despite being talked about incessantly in front of water coolers and on the Web, the CBS ad featuring Jay Leno, David Letterman and Oprah Winfrey failed to crack the top five, possibly because it was only 10 seconds long.

On the flip side, two Danica Patrick ads for GoDaddy.com were voted in the bottom five, along with commercials for the Hyundai Sonata, Select 55, and Dockers.

The USA Today Ad Meter electronically charted the reactions of 250 adult volunteers in San Diego and McLean, Virginia, who used hand-held meters to register how much they liked each ad.

source : feeds.nydailynews.com

Related News:

• ‘The Hurt Locker’ wins best picture at Producers Guild awards; another boost in Oscar race
• Black Eyed Peas accidentally named best international group winners at France’s NRJ awards
• Screen Actors Guild (SAG) awards 2010: ‘Inglourious Basterds’ grabs best film as Oscar race looms
• Critic’s Choice Awards 2010: Sandra Bullock, Meryl Streep kiss; Kathryn Bigelow is Best Director
• Conan O’Brien, NBC close to deal that could net ‘Tonight Show’ host $30M
• Critic’s Choice Awards 2010: Sandra Bullock, Meryl Streep make out; Kathryn Bigelow is Best Director
• The 10 Best Rap Mixtapes Of The Decade
• Jimmy Kimmel puts his best chin forward as he spoofs Jay Leno during talk show monologue
• As ‘American Idol’ season 9 set to premiere, a look back at the best covers ever on the show
• The Very Best: Truth In Advertising